Thursday, April 30, 2015

5 Tips to a Successful Advertisement

The definition of the word Advertise is:  To make the public aware of something (such as a product) that is being sold. 

Advertising is all around us. When employed effectively, it can single-handedly pull a business from obscurity to success.  People encounter it in just about every aspect of their lives, from the time they first crack open an eye to look at their phones in the morning to when they sit back and enjoy their favorite programs in bed.  

This is the way of the world.   In 2014, $180 billion dollars was spent on advertising.    To put into perspective, that’s about equal to the GDP of Ecuador.

With so many businesses pouring massive resources to get themselves noticed, how can new entrepreneurs compete and get their message across? 

5 tips to a successful advertisement:

1. Identify with your brand – If you don’t believe in what you are selling, no one else will either.  

2. Profile your target audience – Decide for whom or where your product fits the best.

3. Have an Agile Game Plan – Be ready to adapt as the market changes.

4. Be results-driven – And have systems in place to measure the results, collect valuable data, and apply your learning to your advertising strategy.

5. Be persistent – Continue to fight for awareness as it most likely won’t happen overnight. Engaging your audience and building your profile takes time.

Next week, we will go into further detail about the Agile Game Plan.


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