Wednesday, July 29, 2015

Principles of design

There is no right or wrong way to create art or design, as aesthetic appeal is largely a matter of opinion. There is, however, universal appreciation of harmony, balance, and symmetry in design, and we'll explore some simple concepts below to keep in mind the next time you need to create a business card, flyer, or logo.


Harmony can be achieved by calling attention to your main idea with a design element emphasis, and a balance of the other elements of the design. Every element should balance the rest, and have a purpose in your overall design.


Harmony in design should also allow enough space between elements, so as not to distract from the overall design. If you use a patterned background, you may not want to use an overly elaborate font. You may also want to allow distinct space for each element in order to draw attention to different information in order of importance. 


The difference between a zen garden, and the contemplation it offers, and a chaotic undergrowth is arrangement. 

Similarly, if you’d like to invite contemplation of your design, and the information it conveys, it pays to arrange the elements of your design in a harmonious manner.

We hope with these principles in mind, you're better able to design the perfect graphic for your needs.

(The designs seen here can be viewed at:

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